QR Codes to Promote Bands (Hidden Sounds)
Posted by: Chuck Eglinton on: February 18, 2012
| Summary: How an advertising agency used QR codes on animal stickers in public places to introduce people to new bands and music (Leo Burnett Agency, Hidden Sounds) |
QR codes to promote bands
The Leo Burnett Advertising Agency created a ‘Hidden Sounds’ QR Code campaign promoting 14 indie bands for Zoo Records, an alternative music store in Hong Kong. The purpose was to break the monopoly of big music and introduce the public to indie bands. They created stickers that were shaped like animals having QR Codes all over them. Scanning the various QR codes printed on each animal allowed users to hear the band, read more about them, share them on social media and buy music directly. read more information about a band and hear their music. They could also purchase the songs directly as well as share them on social media. The QR code campaign was considered a success as judged by the volume of sharing on blogs and social networks and half of the 14 bands sold out their albums within the first week.
2 Responses to "QR Codes to Promote Bands (Hidden Sounds)"
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February 21, 2012 at 10:48 pm
Great use of QR Codes! However I question the last bit: “The QR code campaign was considered a success as judged by the volume of sharing on blogs and social networks and half of the 14 bands sold out their albums within the first week.” If half of these indie bands only produced 10 cds each and sold 5, is this a success?
February 21, 2012 at 11:29 pm
Hi John. I guess “Success” is an objective term. Perhaps they were judging success based on social media posts. In another article, they attribute the QR codes as part of the reason 10,000 people attended Indie Band Music festivals where, presumably, albums and other merchandise was sold: http://www.campaignbriefasia.com/2011/04/leo-burnett-hks-new-zoo-record.html